Greta Gerwig’s story is as much about commerce as it is about art: her films are humane, emotional, and playful; she is the only director in history to have their first three solo feature films nominated for Best Picture at the Oscars. Yet her movies also clean up at the box office: her semi-autobiographical solo directorial debut, Lady Bird, grossed $79 million against a $10 million budget; her next, an adaptation of Louisa May Alcott’s beloved Little Women, was budgeted at $40 million and took in $231 million—both extraordinary returns on investment.

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