We looked at the S-1 language of a bunch of tech firms and made a qualitative assessment of the level of Yogababble, aka, the level of bullsh*t they espouse in the attempt to find a viable business model. Our analysis yields a correlation between a firm's level of Yogababble and its post-IPO stock returns. But it's not just the likes of Zoom, Spotify, and WeWork that struggle with improbable missions: we all do. According to Scott, we are not Chipotle.

Music: Shattered Dreams by Johnny Hates Jazz (1986)

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Who is Scott Galloway?
Scott Galloway is a professor at New York University's Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the "World's 50 Best Business School Professors" by Poets & Quants. His weekly YouTube series, "Winners and Losers," has generated tens of millions of views.

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