In this insightful episode of 'Check In with Splash,' Kate Hammitt and Cathy McPhillips dive into the world of AI in event marketing. Hammitt, the CMO of Splash, joins forces with McPhillips, the Chief Growth Officer at the Marketing AI Institute, to explore how AI technologies are reshaping event marketing. They discuss the integration of both generative and predictive AI in various phases of event marketing: pre-event, during the event, and post-event.

During the pre-event phase, Cathy outlines the role of AI in streamlining marketing tasks such as image processing, ad resizing, and targeted lead scoring. She highlights tools like Canva and CELTRA for their efficiency in these tasks.

For the during-event phase, Cathy shares her experiences with AI tools like gloss AI and Opus Clip, which aid in real-time content creation, crucial for enhancing attendee engagement.

In the post-event phase, the discussion turns to AI's role in content repurposing and analysis, using tools for analyzing session transcripts and creating engaging social media content.

0:00: Introduction and Background
7:29: AI's Role in Pre-Event Marketing
12:21: AI During Events
16:10: Post-Event AI Applications

You can find part two of the webinar reply here:    • Leveraging AI for Events (Part Two)