David Sacks' Medium post on "The Cadence":   / the-cadence-how-to-operate-a-saas-startup  

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0:00 Start
0:50 Jason intros David Sacks for his 7th appearance on TWiST & David defines bottom-up SaaS
5:56 Sacks outlines his startup operating philosophy: “The Cadence”
13:20 How chaos at PayPal led to Sacks creating his operating philosophy
15:35 Defining the 4 key functions of “The Cadence”, syncing up sales cycles with the fiscal calendar
20:47 Why quarterly sales quotas are perfect for a scaling startup
25:03 Best practices for SaaS sales cycles
29:58 Why marketing should feed off product, creating a “product launch event” to fuel marketing
37:26 How smaller startups should operate with product/marketing & why that creates chaos when the company begins to scale
44:39 What types of cold emails will David Sacks open?
48:47 Optimizing product cadence
56:56 How to deploy engineers on product sprints, reverse engineering product from the marketing event
59:32 How human nature plays into “The Cadence”
1:03:42 Adding predictability to board meetings