Today AD brings you to The Goodtime Hotel in Miami Beach to meet up with owners Pharrell Williams and David Grutman for an all-access tour. Working in tandem with renowned designer Ken Fulk, Pharrell and David have curated a boutique environment so full of vibrance and artistic energy that the hotel becomes the destination, not just a place to toss your bags and sleep. Lounging at the pink-hued Strawberry Moon Restaurant, Bar, and Pool Club while sipping a “Purple Reign” cocktail? Now that sounds like a hit.

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Inside Pharrell & David Grutman's Goodtime Hotel In Miami Beach | Open Door | Architectural Digest