This is the recording for the webinar "Building a new CRM: Insights for journalism nonprofits and public broadcasting news stations" with Katharine Anderson from The Center for Investigative Reporting and Deborah Lein with Greater Public (formerly DEI).

Deborah and Katharine share their experiences and learnings from going through CRM (Customer Relationship Management System) requirements processes all the way through to implementing new customized and integrated CRMs. Some highlights include:
*Benefits of having a CRM
*Why customization is key
*A few things they wish they would have known

Additional resources:

See the slides from:
CIR: http://go.cironline.org/rs/centerfori...
Greater Public: http://go.cironline.org/rs/centerfori...