Hi! Welcome to our next episode devoted to marketing knowledge on questus channel. This time, after the series about Marketing Mix and Marketing 7P, we would like to discuss a concept that presents marketing instruments in a slightly different way - Marketing 4C. In today's video, you will learn:

- Why does it make sense to replace the letter "P" with the letter "C" in marketing?
- What does Marketing Mix mean for the client and how to plan organization's activities according to its principles,
- In what ways is 4C related to the classic 4P concept and why is it only the combination of both that can give us the best results.

So here we go!

Scenario: Michał Moneta
Production: Kacper Żarski
Voice: Mariusz Sławik

Thanks to DOT Record for the possibility of recording!
  / dotrecordslodz  

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