Starting a business is hard enough. The last thing you need to do is set up a foundation that works against you. A better approach is to take stock of your natural advantages, disadvantages, goals and needs, and "back in" to what that has to mean about your business model, pricing, market, product, approach, advertising, etc...

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Presented by Jason Cohen at MicroConf 2013.

Check out Jason’s MicroConf speakers page for more talks → https://microconf.com/speakers/jason-...

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