My explanation (and unfiltered opinion) on conversions and key events in GA4.
Looking for ways to grow your traffic? ►► Grab my FREE cheatsheet here at: https://leonkorteweg.com/cheatsheet

This has to be the strangest Google Analytics 4 update to date. Google has removed conversions from almost all reports in GA4. That’s right: The most important metric in GA4 is now gone from most reports.

Updates:
- This changed is rolled out gradually, so you might not see it (yet) in your reports.

Links mentioned in the video:
- How to grow your website traffic: https://leonkorteweg.com/cheatsheet
- Google Analytics demo account: https://support.google.com/analytics/...

Chapters:
0:00 Intro
0:24 Welcome
1:15 Conversions are now called Key Events in GA4
4:52 Why is this a big deal?
8:51 What should you do?
9:42 Close

#googleanalytics #webanalytics #digitalanalytics #digitalmarketing #conversionrateoptimization #ga4