What is a Keyword?

A keyword is composed of a word or a phrase of word that is used by the website owner in search engine optimization. It also used by the visitors in finding information related to the keyword or keyword phrases. It is very important and crucial part of the search engine optimization. If you fail on this step, you will not only waste your time but also your money.

What is a keyword? It is a simple question that is difficult to answer. Whatever we right on the search box is a keyword. So, keyword can be one word or more, a number or only a letter.

Owner of websites must choose keywords that are most likely used by the people in searching information so it will improve their ranking in the search results. They should also put the keywords on the page content of their websites and those keywords have to mention in an article often.

Advertisers use search engine optimization techniques to portray the kind of visitors that are actually searching for the same keyword they used. The keyword they used is placed on their URLs, heading of their website and also to the subheading of their article.

What is a keyword? Using accurate keywords will bring the visitors on the search engine that is exactly what he/she searching for. When the visitors use these precise keywords, it will take a shorter time to them to look for unrelated information and they will be focusing on the advertisements of the advertiser that bids on that keyword.

Keyword should be consider on having a website to gain more money and improves your site at top of the search results.