60 years ago today, Nike Inc. (back then called "Blue Ribbon Sports") was founded. So we figured it's time for another video about a classic Nike story.

⏱ Timestamps
00:00 A Dark History
01:09 The Morbid Story of Just Do It
03:48 The Masterminds Behind Nike's Marketing
05:03 Why Warren Buffet Does Not Invest in Nike

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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