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Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and vulnerability in building a strong personal brand, while also sharing insights on scaling his mastermind. The conversation touches on overcoming the fear of judgment through self-love and highlights the value of storytelling and finding the right mentor for personal growth. Tune in for quick and valuable advice on meaningful connections.

Timestamps:

00:00 - Introduction to personal branding and the significance of authenticity
01:00 - Personal branding's demand for vulnerability and genuine audience connection
03:05 - Sam Evans inspires Chris Do to launch a mastermind
04:20 - Struggles and lessons learned in creating a successful mastermind
06:26 - Different approaches to structuring a mastermind
07:37 - Details about Chris Do's mastermind and its pricing
07:58 - Marketing and recruitment strategies for the mastermind
08:51 - Chris Do reflects on underestimating the reach of their YouTube audience and the need to leverage it more on platforms like LinkedIn
09:36 - Criteria for potential members, including demonstrable expertise, dedication to content creation, and belief in long-term brand building
10:35 - Eric Siu asks about the revenue range that is a good fit for the mastermind
12:20 - Eric Siu praises Chris Do's approach to masterminds and suggests the possibility of coaching for equity in the future
13:10 - Chris Do explains that his focus is on coaching for personal brand building rather than specific business goals but acknowledges potential business benefits
14:13 - Chris Do discusses the tailored approach to coaching, providing curated content recommendations based on individual needs and goals
17:28 - Chris Do discusses his ambition for the mastermind component
18:18 - Chris Do updates on the current state of the business and plans for the future
20:26 - Chris Do shares the reach and engagement on social media platforms
23:57 - Chris Do explains his approach to LinkedIn posts and engagement
27:52 - Writing from a place of emotion to engage readers
28:14 - No engagement groups or artificial methods used on LinkedIn
29:57 - Using the work detox to rest and gain clarity on problems
32:05 - Writing about topics that inspire or frustrate
34:14 - Elon Musk's impact on Twitter and his companies
35:06 - Chris Do discusses his approach to finding good problems to solve
36:01 - Chris Do shares the structure of his creative team
36:58 - Chris Do's monthly spending on content
37:24 - Eric Siu compares Chris Do's YouTube channel to Gary Vee's and discusses views
38:14 - Chris Do shares his thoughts on the success and popularity of creators
39:53 - Chris Do on Gary Vaynerchuk's content
41:31 - Creating good content that resonates with the audience
42:30 - Learning to care less about what others think
43:24 - The significance of self-love and personal development in relationships
45:30 - Taking care of oneself before taking care of others
45:51 - Story of "The Missing Piece" and the importance of self-acceptance
48:09 - The power of storytelling in understanding oneself
49:54 - The self-concept and its impact on branding and identity politics
51:50 - Self-acceptance and personal branding
52:18 - Formation of self-identity in childhood
56:17 - Importance of finding the right coach or mentor
59:43 - The value of coaching advice ($312,000 saved)
01:00:48 - Coaches should be chosen based on substance, not accolades or reputation.
01:01:23 - A business coach taught Chris Do fundamental lessons on how to relate to people.
01:04:27 - Chris Do's book "Pocket Full of Dough" contains lessons from his business coach.
01:04:46 - How to find Chris Do online