In the modern world of mass production, it is hard to become a single owner of anything, with cars being no exception. Nevertheless, out of 80 million new models that will come out this year, we managed to find 10 one-of-a-kind masterpieces, that defy generic designs and strive for unimaginable levels of exclusivity.

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Rundown of all models shown in this #AT_New_Cars release:

00:00 Introduction

00:36 BMW Concept Touring Coupe
press.bmwgroup.com/global/article/detail/T0417119EN/the-bmw-concept-touring-coup%C3%A9:-a-timeless-symbol-of-freedom-on-four-wheels?language=en

BMW Concept Touring Coupe is a one-off/concept vehicle that uses the current Z4 roadster, but turns it into a fixed roof, 2-door shooting brake.

01:51 Rolls-Royce La Rose Noire
press.rolls-roycemotorcars.com/rolls-royce-motor-cars-pressclub/article/detail/T0429978EN/rolls-royce-unveils-la-rose-noire:-the-first-droptail-coachbuild-commission

Thanks to unparalleled levels of customization, it's highly unlikely to come across identical Rolls Royce models. However, when it comes to the Droptail family, the uniqueness is elevated even further. Priced at over 30 million dollars, this coachbuild has secured the distinction of being the world's most expensive street-legal new car.

03:19 Ferrari SP8
ferrari.com/en-EN/magazine/articles/the-ferrari-sp-8-one-off

2024 Ferrari SP8 was ordered by the company’s Taiwanese client and designed by the Flavio Manzoni’s team at the Ferrari Styling Centre.

04:28 Alfa Romeo Giulia SWB Zagato
zagato.it/en/press

The centenary collaboration between Alfa Romeo and the independent Italian coachbuilder Zagato is commemorated through an exceptionally exclusive edition of the Julia. As indicated by the "Short Wheelbase SBW" in its name, the chassis has been shortened to transform the sedan into a distinctive two-door, two-seat coupe.

05:38 Lamborghini Huracan Sterrato Opera Unica
media.lamborghini.com/english/latest-news/lamborghini-unlocks-the-mystery-of-the-colour-blue-with--opera-unica--hurac-n-sterrato/s/d12954be-ed4a-494d-aeb9-0d030c97421d

Lamborghini Huracan Sterrato Opera Unica is the beyond exclusive member of the 1500-unit Sterrato run that gets hand-applied triple layer paintwork inspired by the seas of Sardinia.

07:07 Bugatti Chiron Super Sport Golden Era
newsroom.bugatti.com/press-releases/bugatti-chiron-super-sport-golden-era-the-pinnacle-of-hand-crafted-luxury

Bugatti Chiron Super Sport Golden Era was ordered by the brand’s secret client that features 45 historical Bugatti sketches hand-applied on its body.

08:27 Singer DLS Turbo
singervehicledesign.com/press/singer-presents-dynamics-lightweighting-study-turbo/

Singer DLS Turbo takes 2 964-generation 911s, dresses them in carbon fiber widebody, and rebuilds the 3.8L flat 6 engine to deliver 700+ horsepower. The one-off cars get Road and Track designations.

09:49 Lamborghini Invencible and Autentica
lamborghini.com/en-en/news/lamborghini-one-offs-invencible-and-autentica

In September 2022, Lamborghini concluded the mass production of naturally aspirated V12 supercars with the final release of the LP 780-4 Ultimae. Prior to shifting to plug-in hybrid motors, the Italian automaker wrapped up its era of pure V12 engines with two unique builds: the Invencible coupe and the Autentica roadster.

11:35 Ferrari KC23
ferrari.com/en-EN/magazine/articles/the-kc23-uniquely-special

2024 Ferrari KC23 is a track-only supercar based on the 2016 Ferrari 488 with the GT3 Evo 2020 kit. It is powered by a 4-liter twin-turbo V8, making 600+ horsepower.

12:52 Pagani Huayra Dinamica Evo Roadster
pagani.com/huayra/

Pagani Huayra Dinamica Evo Roadster is based on the Huayra Roadster BC that wears an exclusive burgundy paint, gold stripes on both ends, and black decal on the bonnet.