We’re taking a deep dive into an utterly fascinating phenomenon taking place in social media: the meteoric rise of TikTok versus the steep decline of Meta.

No matter what you call it, Meta is the biggest social media platform in the history of the world.
But with nearly half of Gen Zs using TikTok search instead of Google, are they set to take Meta’s crown? In this episode, GDS Group presenters Colin Cosell and Michelle Brown talk us through it all.

Let us know what you think in the comments or email [email protected].

Discussion points

What are the origins of Facebook & TikTok?
Where are Meta & TikTok today?
Can Meta turn it around? Can TikTok sustain this trajectory?


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Resources mentioned in this episode

GDS Group – Meet the Boss roundtables
GDS Group – Summits
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The number of monthly active Facebook users worldwide
TikTok Revenue and Usage Statistics
Gen Z using TikTok and Instagram for search instead of Google

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