In 1981 and 1982, former Pontiac executive John DeLorean built a stylish, upscale sports car that retailed for $26,175. Although a major selling point was the car’s low-maintenance stainless steel finish, three were painted for experimental purposes and three were gold-plated for an American Express promotion.

The credit card company came up with the idea to offer a limited, 100-car run of 24-karat gold-plated DeLoreans exclusively for their gold card members. The gold-plated car was listed in their Christmas catalog for a staggering $85,000 – this included a required $10,000 deposit at the time of ordering.

In the end, only two were purchased (a third was later constructed from spare parts). This one was purchased by the president of a Texas bank and displayed in the bank’s lobby underneath a glass case until 2003 when it was donated to the Petersen Automotive Museum. It was delivered to the Museum with 7 miles on the odometer, and now has a little over 9. It has never been started.

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