Naficy has been lauded as a successful businesswoman for years, having co-founded Eve.com, the pioneering online cosmetics retailer that she sold for a cool $110 million when she was barely out of her 20s. So it was a very rude awakening when she launched Minted in 2008 only to receive skeptical press — and practically zero dollars in sales. It was so bad, she says, that in the first weeks after launch she seriously considered just giving money back to Minted's investors and calling it a day. Watch to hear about how it felt to open up Minted for business with no customers and have the concept put down in TechCrunch.

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