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Value represents the need of the customer, the voice of the customer. If companies don't pay attention to value, they may end up with unhappy customers walking away from them, resulting in a low brand reputation. Lean thinking enables companies to understand what customers are willing to pay for. If it is of no value to customers, then it is considered waste. Waste consumes energy, money, and is of no value to the customer. This interactive online course provides an approach to how Value and Waste are perceived by customers and how to remove steps that do not create value, promoting only those activities that do provide value.