Rhetoric is often misunderstood. What is it and how did it get the negative connotation? And how did philosophers describe it?

0:00 Intro & Preview
0:29 From the Greeks
0:40 Dictionary Definitions
2:37 History of Negative Connotative Meaning
4:22 Definitions by Plato, Cicero, & Aristotle
5:28 Rhetoric as a tool
6:30 Conclusion