View more cause marketing ads like this at: https://causemarketing.com/ This "Buy American" style TV ad is further localized to Detroit, referred to in the commercial as Motor City. Urban images of Detroit appear gritty, which is positioned as a positive: "When it comes to luxury, it's as much about where it's from as who it's for." Detroit-native Eminem appears towards the end of the commercial, driving the Chrysler 200, a luxury car.

======================================================

SCRIPT

Voiceover: "I got a question for you. What does this city know about luxury? What does a town that's been to hell and back know about the finer things in life? Well, I'll tell ya. More than most. You see, it's the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us. That's who we are. That's our story. Now it's probably not the one that you've been reading in the papers -- the one being written by folks who have never even been here and don't know what we're capable of. Because when it comes to luxury, it's as much about where it's from as it is who it's for. Now, we're from America. But this isn't New York City or the Windy City or Sin City. And we're certainly no one's Emerald City."

Prominent Sign: Keep Detroit Beautiful

Eminem: "This is the Motor City. And this is what we do."

On-Screen Text: The Chrysler 200 has arrived. Imported from Detroit. Chrysler.com

======================================================

CAUSE MARKETING MUSEUM

View more cause-related advertising, and case studies, at the Cause Marketing Museum.

➡️ Advertising Gallery: https://causemarketing.com/ad-gallery/
➡️ Case Study Gallery: https://causemarketing.com/case-studies/
➡️ Cause Marketing Definition: https://causemarketing.com/definition

======================================================

MEANINGFUL IMPACT PODCAST

Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.

▶️ Listen on YouTube Music: https://meaningfulimpact.com/youtube
▶️ Listen on Apple Podcasts: https://meaningfulimpact.com/apple
▶️ Listen on Spotify: https://meaningfulimpact.com/spotify
▶️ Listen on Amazon Music: https://meaningfulimpact.com/amazon

➡️ Episode transcripts: https://meaningfulimpact.com/episodes/

======================================================

CONNECT WITH MEANINGFUL IMPACT

Get social media updates announcing excellent examples of mutually-beneficial corporate citizenship:

  / meaningfulimpact  
  / csr  
  / causemarketing  
  / meaningfulpodcast  

✉️ Subscribe at https://meaningfulimpact.com/subscribe
✉️ Contact us at https://meaningfulimpact.com/contact