Can the smallest details affect how we connect and communicate with other people?

Here Mind Gym CEO Octavius Black discusses how we subconsciously identify and empathise with people more when we can see something of ourselves in them. Even just having the same initial for our first name.

Octavius co-founded Mind Gym in his West London kitchen in 2001.

Mind Gym shows how you can harness soft power to deliver hard business results.

Whether to transform productivity, delight customers, build inclusion, innovate, increase sales or accelerate change, there are far more effective methods than carrot and stick. Applying the latest psychology, delivered locally in over 30 countries, we help organisations transform the way people think, feel and perform at work.

The solution is proven, quick and easy to implement. The only barrier is old-fashioned thinking.

www.themindgym.com

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx