For First United Bank, a commitment to Conscious Capitalism reshaped the way they do business, and it’s paying off.

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Sometimes capitalism gets a bad rap — people often associate it with notions of selfishness, immorality, and privilege. But at its core, capitalism has the power to positively change lives and even entire cultures.

That’s one of the main ideas behind a modern movement called Conscious Capitalism, which focuses on putting people first and pushing humanity forward through the heroic entrepreneurial spirit.

Conscious Capitalists believe that businesses don’t just exist to create profit, but also, to make a lasting positive impact on the planet. This ethical business philosophy sounds great in theory, but does it actually deliver results?

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This video was created in partnership with Conscious Capitalism.

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