Recently, brightonSEO hosted its first event in San Diego - and it was a hit! In this video, John Lincoln, Ignite Visibility CEO is joined by Kelvin Newman founder of brightonSEO to discuss the ins and outs of hosting an in-person marketing focused event.

(01: 20) brightonSEO San Diego
Kelvin discusses the rise of the event back in Brighton in the UK where he hosted a formal meet up for marketers to meet together. Started in 2010, the event runs two times a year, and usually gets an audience of about 4,000 people from all over! Eventually, they were brave enough to take the event overseas to San Diego, which was a hit!

(07:00) Hosting an Event in a Destination City
Kelvin shares the importance of hosting an in-person event or conference in a great city! If you can benefit from a business sense by meeting like-minded people while benefitting personally and having great travel experiences, you're more likely to attend an event somewhere outside of

(11:00) What Makes brightonSEO Events Stand Out?
The business model for brightonSEO draws people in because there are always free tickets. Overall, they've revamped the allocation system for free tickets, and reduced costs, such as eliminating catering. In terms of event programming, this event is multi-track, which helps offer broader topics for speakers to cover at the event. The goal of the event is to cover as many interests as possible, which is made possible by holding many shorter sessions across different tracks, allowing attendees to select what they want to listen to.

(16:15) What Makes a Good Speaker?
Kelvin notes that the team looks for things to be framed technically, showcasing they have a clear idea of how they want the attendees to digest the information they will share. He offers advice to be prepared and understand how they want to convey the topic since they pick speakers based on the best topics and presentations.

(22:00) Main Themes and Topics in SEO Right Now!
One hot topic right now is AI and its use of it throughout different aspects of marketing. These tools inspire new ways to combine experiences that already exist, to build something even better. The pair reviews what various use cases of AI in digital marketing and covers what's working and what we can carry through 2024 with us.

(30:30) Looking Ahead - 2024
Kelvin discusses the upcoming plan for brightonSEO throughout the year! They're hosting events in Brighton UK in early 2024 and coming back to San Diego in November. Kelvin also teases the possibility of an East Coast conference in 2025!

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