For the past few years there’s been a trend in the maker/woodworking space on YouTube. The decline of project videos…people actually making projects. In the broadest sense, this is a simple supply and demand reaction. Fewer and fewer people watch project videos, so fewer and fewer YouTubers supply them. Just look through the video tab of any woodworking channel and see the ratio of project videos to other content. And compare the views.

Of course there’s a lot more to it than just that, so I’ve invited my friend Matthias Wandel to dive into this topic with me. Both of us have been producing videos for 14 years now and we’ve both been pretty keyed into YouTube culture and how the platform has evolved over the years. There are very few people who understand this platform and its history better than Matthias.