Has someone ever asked you, “What does it mean to Live Second?”

Over the past 15 years, our wristbands have been an iconic part of I Am Second. You all have brought them along on your journeys – from mountaintops to World Series championships to NFL stadiums to Hollywood sets and so much more.

Simply wearing a wristband or I Am Second gear can become an incredible conversation starter to help you go from VIEWING TO DOING.

Watch this interview with our team to learn more about the impact the I Am Second Store has had over the past 15 years.

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