One big red flag that's coming to all your advertising! In this video, Ignite Visibility SEO expert John Lincoln explains Google's newest steps to protect user privacy without making advertising impossible.

(00:05) Google's introducing tracking protection, and they're starting with a small percentage of Chrome users. It allows developers to "test" their readiness for the web, without third-party cookies. It's been in the works for about a year and a half and is rolling out to 1% of users to begin.

(00:31) Overall, marketers' online work is going to change because of AI and the departure of third-party cookies. 2024 will be the year cookies go away in Google.

(01:00) Google has a new plan to maintain performance and measurement. They're rolling out new privacy measurement features:
1. Tagging
2. Consent Mode
3. Enhanced Conversions
4. Google Analytics 4

(01:54) Advice from Google, "Brands have to invest in first-party data."
You should be using Google Ads Data Manager, a tool that connects all your customer data to Google's AI ad tools.

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