“How long till opportunity meets preparation?” Nipsey Hussle queries on “Dedication,” a track from his long-awaited ’Victory Lap’ album. “It’s just speaking to the convo you have with yourself when you outside of the opportunities… [when] your actions and your mentality are success, but the reality of your situation isn’t.” The L.A. rapper whose entrepreneurial acumen has been celebrated for years spoke about how he “Hustles and Motivates” during a recent visit to MASS APPEAL HQ. The rapper who changed the game with the business model on his ‘Crewnshaw’ CD revealed how he overcame tremendous odds. “I’m supposed to be in jail today—there’s a whole prison complex,” he reflects. “As an artist there’s a business model that exists to prevent you from having ownership.” Step inside the studio and take this victory lap with Nip right now.

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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.