The history and products of the legendary American hatmaker Stetson: https://gentl.mn/stetson-hats-review

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00:00 Stetson Hats Introduction

While classic style lovers have kept them alive in recent decades, there is no arguing that classic hats are something of a niche accessory in menswear today. Still, many once-ubiquitous brands have managed to maintain a reputation for high quality and are still putting out product today, including Borsalino and Stetson.

02:10 History of Stetson

Born in 1830, company founder John B. Stetson came from a New Jersey-based family of hat makers. Production of the hats rapidly expanded when Stetson opened up a factory in Philadelphia.

By the early 1900s then, Stetson had already established itself as an icon within the world of hat making; only really challenged in this respect by its European arch-rival, Borsalino.

06:03 The Stetson Ethos

Today, the Stetson Company holds the intellectual property and trademark rights to its name, but at least in part, licenses manufacture out to other companies, including RHE Hatco. The company today positions itself as something of a broader lifestyle brand for those who enjoy the Western aesthetic. “Urban Cowboys,” so to speak.

07:12 Stetson Hats: Western, Caps & Outdoors

08:38 Stetson Fedoras
→ The Whippet
→ The Temple
→ The Stratoliner
→ The Midtown
→ Straw Hats
→ The Ibarra
→ The Retro Panama
14:02 Other Stetson Hats
→ The Open Road
→ The Madrigal

15:17 Stetson Hat Construction

Stetson fur felt hats today are made at a factory in Longview Texas. Here, imported animal furs are refined and felted with the furs mixed and combed until only the fine down layers remain.

Quality control assures that there are no flaws or blemishes and that the finished hat is ready for use.

17:45 Assessing Stetson Hats

Regarding sizing, our observations are that the hat does fit true to size; though it is maybe just a hair large. The hat certainly feels comfortable and the material feels high-quality, luxurious, and soft to the touch. The mink coloring is rich and deep, and we find that the brim snaps nicely into place for a rakish style.

As far as finishing is concerned, things are generally neat and tidy. As to how the hat stands up to the elements, we can’t comment firsthand on this.

20:40 Are Stetson Hats Worth It?

While Stetson is perhaps no longer quite the powerhouse brand that it was in the early 20th century and before, they do still offer high-quality hats in general. In addition to their heritage, Stetson does still emphasize classic style and their hats do seem to be durable and have a good longevity over time.

24:23 Outfit Rundown