Today, we've got two of the world's foremost experts on selling in Amazon Japan, where international sellers are making more profit than all their other Amazon marketplaces.

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As the landscape of Japanese e-commerce undergoes a seismic shift, we’re fortunate to have e-commerce experts Nick Katz and Gary Huang join us again to unpack the transformation. It’s a world where Amazon goes toe-to-toe over local stalwart Rakuten, a surprising twist given the resilience of Japan’s physical storefronts during a pandemic that skipped a full lockdown. Their insights shed light on Rakuten’s gamble to step away from their cornerstone points program, a move that has sellers keenly watching the horizon for its ripple effects.

Steering through the complexities of international logistics, this episode covers the strategic use of freight forwarding when entering the Japanese market, a journey our expert guests navigated firsthand. We dive into the benefits of Japan’s proximity to China, the advantages of trade agreements with other Asian nations, and reminisce about the global hiccup caused by the Suez Canal crisis. These discussions are not just theoretical musings; they’re actionable insights for bolstering your bottom line and carving out a niche in one of the world’s most dynamic Amazon marketplaces.

Finally, we celebrate the cultural tapestry that is Japanese business ethos, examining the surprising competitive edge that international sellers can unleash with astute analytics and Amazon product reviews. These narratives of success and support—from local sellers to global players—culminate in an invitation to an upcoming event in Okinawa, promising to be an epicenter for networking amongst the entrepreneurial elite. It’s here where the theoretical becomes tangible, and where the future of selling in Amazon Japan takes shape before our very eyes.

In episode 539 of the Serious Sellers Podcast, Bradley, Gary, and Nick discuss:

00:00 – Sell on Amazon Japan Expert Tips
07:47 – E-Commerce Changes in Amazon Japan
12:04 – Import Taxes and Duties Abroad
14:25 – Freight Forwarding and Japan Business Opportunities
22:16 – Success Stories of Selling in Japan
29:37 – Selling in Niche Markets – Japan
33:49 – Leveraging Global Reviews for Success