Julie Rice and Elizabeth Cutler, the co-founders of SoulCycle, join Scott to discuss their new business, Peoplehood — a guided group conversation practice designed to help people connect. We hear about everything from the entrepreneurial journey of building SoulCycle to how they’re facilitating “relational” wellness.

Timestamps:
00:00 In this episode
00:45 What is SoulCycle's backstory?
02:03 What was SoulCycle's value proposition when you started it?
04:07 What did you two get right that other fitness studios didn't?
06:38 Give us Peoplehood's elevator pitch
08:17 What's the demographic of the people that are drawn to Peoplehood?
10:41 How do you create the alchemy for a good guided conversation?
13:32 How do you turn this into something that people want to use multiple times?
16:28 How might Peoplehood interact with our healthcare system?
17:12 What's the first step to trying Peoplehood?
19:04 Walk us through Singlehood
21:41 Tell us about the difference between starting a business now vs. 17 years ago
25:04 Algebra of Happiness: How do you maintain that same sort of hunger and grit to build a company from zero?

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