The chain of distribution is an important concept to understand when you are a travel and tourism student or working in the travel and tourism industry. Whilst the title may sound complicated, the chain of distribution is actually very simple. In this video I will provide you with an explanation of what is meant by the term chain of distribution and I will explain the different levels of the chain. I will also provide some examples of travel and tourism companies that you might find at each level of the chain of distribution.

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Time stamps-

00:00 Introduction to the chain of distribution
00:18 What is the chain of distribution?
01:22 Principals
01:47 Wholesalers
02:40 Retailers
03:20 Consumers

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