This month I was lucky enough to talk with Maria Matarelli and Nic Sementa. They are the authors of the Agile Marketing Academy and believe that marketing can and should keep pace with continual delivery of product.

Why is this important?

DONE does not stop at production.
Some development teams can believe the responsibility of shipping value stops with production, but good communication with customers is necessary.

Change is happening faster.
Product messaging needs to change with market trends. Be the fast follower and learn about your customers first.

Here is What You Will Learn

Moving from a sale to a success mindset.
Focus less on sales but also on how you can attract those who may not be ready to buy now but ready to buy soon.

The four-phase cycle to transform your marketing.
Discover the test and learn method that rapidly track the effectiveness of your value proposition in the market.

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