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Do you still remember True Religion? With their iconic horseshow logo and smiling Buddha holding a guitar tag, True Religion jeans were one of the hottest fads in the 2000’s. Their jeans were priced at $465, sold out everywhere and worn by celebrities all over the place. This video goes into detail on the many ups and downs the company faced as well as their two bankruptcies. 👖 @True Religion

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Time stamps:
00:00 Introduction
01:13 The launch and rise of True Religion
05:46 Bad Investments and a shift in consumer behavior led to the first fall
07:32 Internal chaos and private equity drew the way for True Religion bankruptcy
14:16 True Religion's promising revival but then another bankruptcy
16:07 True Religion today