Conexxus is adopting the new AI (8112) Universal Digital Coupon standard that was recently adopted by the grocery industry and designed for digital, “in the moment”, commerce. In this session, you will learn why this is beneficial to your business, how the coupons work, and how to get started.

Billions of dollars every year are devoted to manufacturer distributed paper coupons that are delivered direct to consumers. By adopting the new standard, convenience owners/operators can have access to those promotional dollars to drive shoppers in-store, increase basket size, and add incremental revenue. Now shoppers can choose to use their manufacturer digital coupons in the c-store, and convenience can provide a valuable “last mile, on the way” channel for growing FMCG to consumer relationships.

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