How to Achieve Long-term Retention by Focusing on User Engagement
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 Published On May 20, 2016

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In this video Sara Tavel explains why focusing on user engagement is fundamental to retention and ultimately to long-term growth.

Learn how to create a product that is self-perpetuating and built to be sticky.

Focus on getting your users to complete the one core action--the action that adds the most value to them and to your business. This focus on user engagement should lead to virtuous cycles that will drive long-term retention.

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