Nicole Diaz, Global Head of Integrity & Compliance Legal at Snap Inc., presents several ways of looking at business ethics. One approach, developed by Milton Friedman, argues that a company’s sole purpose is to maximize shareholder value. In contrast, Diaz encourages entrepreneurs and innovators to adopt a framework of “enlightened self-interest,” pursuing the long-term financial health of a company by taking into account all impacts on stakeholders and society at large.