How Kylie Jenner Became A Billionaire by Selling Cheap Products l Subscribe to Intelligent Encounters: https://www.youtube.com/Intelligenten...

You're already reading this, so you might as well subscribe to our channel.

👉 Make smarter decisions.
👉 Never miss out on another key business or financial story.
👉 Be informed and make confident decisions before it's too late.
👉 Sign up for Intelligent Encounters. 👇

You can sign up to our newsletter by going to:
www.intelligentencounters.com

-----

Imagine for a second that you’re fourteen again. You’re having your first crushes, holding your first hands, going on your first dates. Maybe you’re a little insecure about how you look – all teenagers are. But on the whole, you’re feeling pretty good. Until disaster strikes. One of the first people you kiss tells you, 'Oh my God, you're such a good kisser, but you have such small lips’.

What do you do? Maybe you go home. You look at yourself in the mirror for a while. Are your lips really that small? You didn’t think they were, but what do you know? You start to feel ugly. You start to feel, well, unkissable.

You probably feel embarrassed about it for a long time. You probably try to overcompensate, make your lips look bigger. And as you grow up, you probably bury that memory, and only think back on it to laugh about the things teenagers worry about.

What you probably don’t do is make a cheap lip product that sells out across the globe. What you probably don’t do is use your teenage humiliation to make a billion dollars. But that’s exactly what Kylie Jenner did. Here’s how she did it.

Pumping Herself Up (01:09)

There’s one rule of being in the public eye that’s key to getting Kylie’s tactics. That rule is this: all attention is good attention.

Playing Her Audience Like a Violin (03:08)

With an initial production line of just 15,000 lip kits, supply was far lower than demand. Kylie enhanced this effect even further by only announcing the lip kits the day before they went live on her online store.

This created a ‘rush’ effect, making customers more likely to hurry to pre-order the kits before everyone else.

Inner Workings of Kylie Cosmetics (06:15)

Flimsy flexibility has been the name of the game when it comes to Kylie Cosmetics. They’ve kept the workings of their business lightweight to pay their employees the minimum amount and pocket the profits.

Making $100’s of Millions Without Doing Any Work (08:24)

Kylie Cosmetics earned $307 million in a single year with cheap products and cheaper running costs. Instead of reaching for more, Kylie understands the minimum resources she needed to run her business on, and ran it on just that.

-----

All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please send me an email, [email protected], and we can sort it out.

Contact: [email protected]

Copyright © 2021 Intelligent Encounters, INC. All rights reserved.

DISCLAIMER:

This video does not provide investment or economic advice and is not professional advice (legal, accounting, tax). The owner of this content is not an investment advisor. Discussion of any securities, trading, or markets is incidental and solely for entertainment purposes. Nothing herein shall constitute a recommendation, investment advice, or an opinion on suitability. The information in this video is provided as of the date of its initial release. The owner of this video expressly disclaims all representations or warranties of accuracy. The owner of this video claims all intellectual property rights, including copyrights, of and related to, this video.