Are you an ASO practitioner preparing to stay ahead this year? This video delves into the impact of non-ASO trends and changes on ASO in 2024.

With rumors of Apple developing its own search engine and Google testing manual keyword bidding, the app store landscape may face some significant shifts. And for ASO practitioners, this could mean having to navigate new challenges and opportunities when it comes to leveraging ASA and Google Ads.

But that's not all - with the expected release of Google Privacy Sandbox and potential changes to Apple's SKAdNetwork framework, paid user acquisition efforts may also be affected. This could lead to a renewed interest in ASO as a growth channel or as a complement to overall marketing strategies.

So, don't get left behind - join us as we explore how these developments could impact ASO and what steps you can take to stay ahead in the ever-changing world of app store optimization. Don't forget to like, comment, and subscribe for more insightful content on ads, ASO, and paid user acquisition. Let's stay ahead together!

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