The death of the third-party cookie was one of the top topics discussed during the September 2023 edition of the Digiday Publishing Summit. As it was at the March 2023 edition. And the September 2022 edition. And the March 2022 edition. And the September 2021 edition. And as it will probably be at the March 2024 edition.

“We’ve been talking about cookie deprecation for the last three years now,” said Ariscelle Novicio, svp and head of technology at New York Post.

She and several other publishing executives spoke with Digiday senior media editor Tim Peterson during the event to offer their assessments on the industry’s level of readiness and what still needs to be sorted out, a list that includes post-cookie measurement systems. In short, the list isn’t short, but the timeline to get that work done is with Google committing to disable the third-party cookie in its Chrome browser sometime in the second half of next year.

“As we get into January and through the first half of the year, I think we’ve got a lot of testing to do. And we’re in a pretty tight timeline, because tests take months to do and months to figure out. I think we’ll probably get there, but it’s gonna be a race,” said Dotdash Meredith chief innovation officer Dr. Jon Roberts.

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