Within your world, a tiny microcosm exists, and its entire existence is being threatened. Directed by Jason Zada, ‘The Extraordinary Honey Bee’ lets you experience a world that impacts you more than you know. What will you do to help save the honey bee? Now available in 360 and on VR platforms: A virtual reality experience. Only viewable at the size of a honey bee.

About Häagen-Dazs® & Colony Collapse Disorder:

Honey bees pollinate one-third of the foods we eat, including many of the ingredients we use to make our pure and simple ice creams, sorbets, frozen yogurts, and bars. Unfortunately, honey bee populations are disappearing at an alarming rate.

Over the last five years, we've lost over one-third of our honey bee colonies nationwide, due to factors such as colony collapse disorder (ccd), an alarming phenomenon that occurs when honey bees mysteriously desert their hive and die. Researchers do not know exactly what causes ccd, but they believe there may be many contributing factors, including viruses, mites, chemical exposure, and poor nutrition. If this continues, we’re forced to imagine a world without them. No tasty pears, luscious raspberries, or juicy strawberries.

Since 2008, Häagen-Dazs® ice cream has teamed up with leading research facilities to donate more than $1,000,000 to honey bee research. Our ongoing contributions recognize the role honey bees play in our food production. Delicious Häagen-Dazs® flavors like rocky road, vanilla swiss almond and strawberry, among others, rely on thriving honeybee colonies. The funds we donate are used to help support the harry h. Laidlaw jr. Honey bee research facility at the university of california, davis, which is the largest and most comprehensive state-supported apiculture facility in north america.

The Häagen-Dazs® ice cream contributions also support the maintenance of the Häagen-Dazs® honey bee haven–a bee-friendly demonstration garden on the uc davis campus–as well as the development of educational materials. In our latest effort to help save the bees, Häagen-Dazs® is teaming up with the xerces society for invertebrate conservation, a non-profit that has been working to protect insects (like bees) through the conservation of invertebrates and their habitats for more than 40 years. With the largest pollinator conservation team in the world, the xerces society is the perfect partner to help Häagen-Dazs® create a sustainable agricultural program for its farmer suppliers, focused on improving the health of bee populations near the farms where our ingredients grow. We want to keep these little heroes buzzing, and we hope you'll join our mission. Learn more about Häagen-Dazs® honey bee haven.

Learn more about Häagen-Dazs Ice Cream: https://www.haagendazs.us

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