On this week’s Mr. Beacon, we continue our exploration of the indoor navigation space with IndoorAtlas CEO Erik Piehl. Using Earth's magnetic field and smartphones, IndoorAtlas offers GPS-like experiences indoors, with less infrastructure, simplifying navigation for businesses in any building type. https://bit.ly/3PQ9xdI

You can listen to the audio version of the entire conversation by clicking the link above.

Timestamps:
0:00 - IndoorAtlas
3:50 - Geomagnetic navigation
8:45 - Augmented reality
17:00 - Why not maps?
19:41 - Companies IndoorAtlas works with
22:22 - Reading the earth's magnetic field
30:00 - How many beacons are required?
33:12 - Health of location services market
37:00 - What differentiates IndoorAtlas
41:15 - Use-cases for IndoorAtlas
46:00 - Erik's favorite songs

Song links:
Red Barchetta by Rush:    • Rush - Red Barchetta (Visualizer)  
Indestructible by Disturbed:    • Disturbed-Indestructible Lyrics  
Dreaming by gattobus:    • Roland SYSTEM-8 / JD-XA - "Dreaming" ...  

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