Neon and its "artificial human" avatars were the first viral hit of CES. It had everything to get the internet excited: A corporate giant (the company is from Samsung's STAR Labs), buzzwords (Avatars! Realistic AI assistants!) and confusion. Redditors combed the internet for details and YouTube channel Good Content pulled together a surprisingly comprehensive dossier on a company that's barely half a year old. Neon then officially announced itself to CES in a press release rich in hyperbole, complicated machine learning jargon and a pretty opaque mission statement. There was also the promise of Neons "reacting and responding in real-time". I had to see it for myself.

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