"The message conveyed through the film AVATAR is also at the heart of the Mercedes ethos and the goals set in our 'Ambition 2039' strategy," said Radek Jelinek, President and CEO of Mercedes-Benz Italy. "We are indeed convinced that the future steps through respect for nature and awareness of the value of its resources.For this reason it is necessary to find a balance between environmental, economic and social interests, taking ESG criteria as a reference and inspiration in pursuing a sustainable commercial strategy, in the broadest sense of the term."

Mercedes-Benz is preparing to offer an all-electric fleet by 2030, where market conditions allow. Its portfolio now includes eight battery electric vehicles: EQA, EQB, EQC, EQE, EQE SUV, EQS, EQS SUV and EQV. Added to these are the high-performance models EQE, EQE SUV and EQS from Mercedes-AMG, which means that the company already offers an all-electric model in every segment in which it is represented. The Mercedes-EQ models and visionary concept cars tell what is possible today and in the future through innovation, teamwork and a common determination to conserve resources. The VISION EQXX research vehicle, presented at the beginning of the year,


With a horizon even further into the future, the collaboration between Mercedes-Benz and AVATAR has inspired the creation of one of the most fascinating and evocative showcars ​​ever made by the Stuttgart company: the Mercedes-Benz VISION AVTR.