Music and sound are undeniably a cornerstone of Apple’s brand, as demonstrated with their dedication to music starting with iPod in 2001, the iTunes Store in 2003, and even their recent releases like Apple Music, AirPods, and HomePod. However there’s one other tech-music company that might come to mind, and that of course is Beats Electronics. Beats recently celebrated their twelve year anniversary, and during that time, they’ve changed the way audio devices like headphones and speakers are marketed, and made significant contributions to the music streaming industry.