Melissa Kwan, Co-Founder and CEO at eWebinar, is one of my closest friends whose brutal honesty is something I rely on almost daily. She's bootstrapped three companies and had one exit, all while traveling the world as a nomad.

Melissa's story reflects her belief that work should never come at the cost of one's life, as this idea helps you live life to the fullest.

Today, Melissa dives into some juicy, unconventional insights about how she started her company and what success really looks like in the tech world.

Specifically, Melissa covers:

- Prioritizing your happiness over only revenue when approaching business.
- The balance between creating a safe space and seeking adversity to grow.
- The playbook for hiring contractors and working without employees.
- How to decide on the right equity split with a cofounder.
- Optimizing your business for fun and advocating that for your team.
- Why finding product-market fit takes time.
- Low cost marketing and growth tactics.
- Why founders need to build a personal brand in 2023 and how to do it right.

Resources:

- Master Community Led Growth to skyrocket your business https://FromGrassrootsToGreatness.com
- Run hundreds of engaging webinars without you having to be there. https://ewebinar.com
- Follow Lloyed Lobo   / lloyedlobo  
- Follow Melissa Kwan   / melissakwan  
- Traction Community https://tractionconf.io

This episode is brought to you by:

From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules to skyrocket your business with Community Led Growth, featuring tactical advice from iconic brands like Apple, Atlassian, Harley-Davidson, HubSpot, and many more. Grab your copy at https://FromGrassrootsToGreatness.com

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

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#community #clg #communityledgrowth #marketing #startup