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Run-DMC, 50 Cent, and Jay-Z each made significant contributions to the convergence of hip-hop and sneaker culture through their groundbreaking shoe deals. Run-DMC's partnership with Adidas in the 1980s elevated the Superstar to iconic status, while 50 Cent's G-Unit sneakers with Reebok marked a transition from endorsement to collaboration, creating a sense of authenticity for hip-hop fans. Jay-Z's S.Carter collection with Reebok bridged the gap between sportswear and urban fashion, paving the way for later rapper-designer collaborations and setting the stage for the fusion of music and sneakers as a powerful cultural force. These deals not only elevated the status of these artists but also played a crucial role in defining how hip-hop artists engage with the sneaker industry.

This clip is part of the full video, The Signature Soles Episode 11 | Hip Hop Signature Shoes and Collabs Vol 1

Watch the full video here:
   • The Signature Soles Episode 11 | Hip ...  

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Filmed By: Vinny Threats

Edited By: OnTheTrack Productions
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