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The "Bo Knows" campaign was a groundbreaking and highly influential marketing campaign by Nike in the late 1980s and early 1990s. It prominently featured Bo Jackson, highlighting his extraordinary versatility as a dual-sport athlete in both baseball and football. The slogan "Bo Knows" became a cultural phenomenon, and the campaign showcased Bo Jackson excelling in various sports, hobbies, and everyday activities, emphasizing his unparalleled athleticism.

Bo Jackson's involvement in the "Bo Knows" campaign played a pivotal role in the success of the Nike Air Trainer series. The campaign not only solidified Bo Jackson's status as a transcendent athlete but also elevated the profile of the Nike Air Trainer line, particularly the Nike Air Trainer SC, which he wore. The shoes were designed to cater to cross-training needs, making them a versatile choice for athletes in various sports. Thanks to the "Bo Knows" campaign, the Air Trainer series gained immense popularity and became an iconic choice for both athletes and sneaker enthusiasts, marking a significant chapter in Nike's sneaker history. Bo Jackson's charisma and extraordinary talent helped forge a powerful connection between the athlete, the campaign, and the sneakers, contributing to their enduring legacy in sports and sneaker culture.

This clip is part of the full video, The Signature Soles Episode 10 | The Bo Jackson Collection

Watch the full video here:
   • The Signature Soles Episode 10 | The ...  

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Filmed By: Vinny Threats

Edited By: OnTheTrack Productions
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