Guy Berryman might be the bassist for one of the biggest bands of all time, Coldplay, but he is not one who seeks the limelight. His unassuming and incredibly down-to-earth demeanor however, belies his deep passion for fashion, cars and watches. Eleonor met with Guy at the launch of the TAG Heuer Carrera x Porsche RS 2.7 in Paris to talk about how he started his fashion label, Applied Art Forms, and his approach towards collecting his many passions.



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