One of the biggest pain points right now for businesses everywhere is lead quality. In this video, John Lincoln, Ignite Visibility CEO, addresses the importance of lead quality and why it's more important than lead quality.

Follow these 4 steps to begin filtering out bad leads and getting more quality ones:
(00:34) Step 1: Create Individual Landing Pages By Traffic
Use landing page builders with what you see is what you get builders for quick and easy implementation. You should create landing pages that are specifically tailored to one traffic type. This isolates the traffic to one specific landing page, allowing you to funnel those leads into one specific place

(2:00) Step 2: Make Sure You're Doing Qualification on Landing Pages
Go a step further than collecting basic contact information. This additional qualifying information should cover how they heard about you, their budget, and questions specific to your business.

(03:31) Step 3: Experiment with Other Lead Qualifiers
1. Google Offline Conversion Tracking: Take your final sale, load it back into the ad system, and use it to refine your overall ad strategy.
2. Meta Conversions API (CAPI): Take your final sale information and load it back into Meta, creating better ads based on who is actually converting. By launching with 10+ ads, you give the Meta algorithm the chance to experiment with different ad copy and creative.
3. Third-Party Tools: Use tools like Hyros, Rocker Box, Measured, and Triple Whale to collect your attribution across all the platforms you're advertising on. Sometimes these tools can make the data look inflated, but they help you follow the conversion process.

(0630) Step 4: Set Up GA4
Set up GA4 with campaigns with URLs that are tagged appropriately, and goals that are set up based on quality to help you identify real quality leads that might become customers.

(07:39) Why Didn't I Get More Business?
If you have a qualification and a quality goal, you need to make sure your ad campaigns are optimized for your quality goals, not just general goals, so you can find and secure better leads.

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