New Zealand has its metaphorical door to freedom. Singapore is leaning on disco. America has presidents and beer, while the UK is calling upon celebrity. As Covid-19 vaccination efforts continue around the globe, countries are calling on a wide array of communication methods and using humour and emotional connections to encourage people to get the jab. In contrast, Australia has chosen fear to scare people into what may happen if they contract Covid-19. In one ad, a young woman with oxygen tubes in her nose can be seen struggling for air. In another Australian campaign, Australian’s are urged to 'arm themselves' in a bland ad which has been accused of 'falling flat'

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• From free beer to celebrity endorsements: the creative approaches to promoting Covid vaccines ► https://www.theguardian.com/australia...

Australian ad showing Covid patient gasping for air ‘could increase vaccine hesitancy’ ► https://www.theguardian.com/australia...

Anthony Albanese mocks Coalition’s new Covid vaccine ad as revamped campaign falls flat ► https://www.theguardian.com/australia...

‘Stuffed’: how Australia’s ‘unconscionable’ gamble on Covid vaccines backfired ► https://i.guim.co.uk/img/media/c49cc3...

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