I saw the prototype but I wanted to get more infortmation about Sony's next generation Mini LED TV a technology I felt can save LED TVs after I saw it. Now luckily I got to ask Rob Brennan from Sony more questions about this technology. I also asked what Sony uniquely brings to the table from processing to exclusive settings & features not found anywhere else. Also why does Sony have higher input lag in game mode? The answer might surprise you. Don't miss this Sony interview!

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Timestamps:
00:00 Intro
01:03 How & why did Sony Mini LED 2024 Prototype come about?
04:11 How does Sony intend to name their latest Sony Mini LED TV to avoid confusion?
11:13 What Sony is doing different with Mini LED TV in 2024 to control dimming better?
13:03 Why you might want to buy a Sony TV in 2024
13:25 What is the Sony XR Reality Creation and how does Reality Creation settings work?
17:38 Why does Sony's Reality Creation setting seem to improve each year?
20:11 How much AI was used within the Sony XR Processor?
21:05 Will we see generative AI improving TV picture quality in the future?
23:25 What is Sony's approach to finding the best panels and display technology for TVs?
25:38 What is the Sony setting Black Adjust and when would someone use it?
30:23 Is image processing turned off in Sony's Game Mode? If not how much is used?
34:04 Does Sony TVs have higher input lag? How does Sony balance processing and latency?
36:48 What is Sony's X-Factor? How is Sony separating themselves from other brands?
38:50 Why are certain Sony TV models not released in US? What is with region specific TVs?
41:53 With Sony's new BURANO 8K cinema camera, will we ever see a mainstream shift to 8K?
45:36 How closely does Sony TV / AV side work together with PlayStation gaming division?